United Networker Magazine Announces Pre-Launch-Phase for Russia

Neulingen, Germany – Feb. 21, 2013 — United Networker Magazine is pleased to officially announce the commencement of the pre-launch phase for the Russian language magazine.

After a number of meetings in Russia with some of the top leaders of the industry in Russia, United Networker Magazine have been so impressed with the growth, dynamism and industry of the Russian market, we have decided to accelerate our plans to launch in this very important market.

Markus Ruediger, editor and co-publisher of United Networker Magazine says “We got a fantastic response to our vision, the Russian market is one of the fastest growing markets for network marketing and direct selling! It would be a crime against the industry not to publish a magazine for this tremendous market’.

Initially a pre-launch subscription site will be launched, where interested parties can secure their subscription to be fulfilled upon launch.

About United Networker

United Networker is one of the fastest growing publications in the direct selling industry, with current editions in German and English. The magazine already has subscribers across Europe, USA and Asia. The magazine is a high quality production containing industry relevant features and news, lifestyle articles, training, facts and figures.

With a highly experienced editorial team and contributors including some of the most senior figures from the industry, the content is always of the best quality. The magazine has successfully grown since it’s launch back in 2010, when the first magazine was published for the German market and the group now aims to deliver global coverage in the next five years.

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Infographic: Oscar Night Hits and Misses on Social Media

On Oscar night, watching the stars coming down the Red Carpet is just as exciting as watching them win. But the hosts on E! aren’t the only ones passing judgment on the fashion — that’s what social media is for.

In this visualization of Oscar night chatter from Sysomos, you can see what social media users thought of the clothes and which brands went online to help them along.

The chart compares the following:

• Total Red Carpet Tweets


• America’s Favorite Look (according to social media)


• Best Dressed Female


• Best Dressed Male


• Worst Dressed Female


• Worst Dressed Male


• The Top 5 Socially Savvy Fashion Brands


• Top Red Carpet Hashtags


• Tweets by Gender

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Voice Media Group Takes on Yelp with New Mobile Apps

Alternative newspapers including LA Weekly and the Village Voice are reclaiming their role as the go-to sources for recommended local events, restaurants, and bars.

Parent company Voice Media Group has launched a redesigned mobile app for these and 9 other markets that can go head-to-head with Yelp.

Designed to be a pocket-sized resource for what’s fun and what’s happening now in your city, the app makes event listings, local food and drink reviews searchable on an iPhone or iPad.

The publishers took the readers’ advice and added news and other fresh stories, said Voice Media Group director of content Stacy Volhein, so the digital versions of the alternative weeklies will still have the entertainment value of the print editions.

VMG has also launched Pictureshow, a slideshow app full of curated collections of beautiful high resolution photos that’s native to the iPad.

While some publishers hoard their professional photographs, VMG has given readers the tools to share single pictures or whole albums (as well as articles) on Twitter, Facebook, email, and (coming soon) Pinterest.

In January, VMG struck a deal with Foursquare to share its “Best Of” lists and create badges with the local check-in service.

Filled with editorial content as well as listings, could these new apps challenge consumer-powered recommendation sites like Yelp? “I believe so,” said Volhein. “We are the trusted source for what’s local.”

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Infographic: 3 Things You Need to Know About Mobile Ads in 2013

Before you go mobile with your next ad campaign, take a look at this infographic from Smart AdServer. The key takeaways? Optimize your ads for the right device, the right operating system, and the right market and you won’t have to work quite so hard.

Below, you’ll find a traffic comparison on multiple platforms, the share of impressions for different operating systems, mobile usage in different countries and more.

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Online Viewers Exposed to 65% More Ads Than They Were A Year Ago

If you’ve been feeling inundated with ads when watching online videos there’s a good reason for it.  According to comScore stats, we’re being exposed to a whopping 67.5 percent more online video ads than we were a year ago.

The January 2013 comScore U.S. Online Video Rankings indicate that the average online video viewer was exposed to 58.4 ads this year, up from 38.4 ads in January 2012, and this leap has taken place on virtually every online video site.

As you can see from the comparison of online video ad properties ranked by video ads viewed, Hulu viewers saw a jump from 43.1 ads per viewer in 2012 to 56.9 in 2013, the BrightRoll Video Network saw a jump from 6.1 ads per viewer to 12.1 and on the whole, in January 2012 5.5 billion video ads were streamed and this number jumped to over 9 billion in January 2013.  Now that’s a lot of video ads!

On the YouTube front, back in January 2012 Google Sites didn’t even make the list of the top U.S. Online video ad properties ranked by video ads.  In January of this year, they clocked in at the number one spot with over 1.8 billion video ads streamed, an average of 19.4 ads per viewer.  This is still relatively small, when compared with the 18.6 billion videos that Google Sites streamed, but it’s definitely clear that we’re being subjected to a much larger number of views than we were a year ago.

Note that these stats “include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.”

On another note, the recent comScore stats also revealed a decline in total unique viewers.  In January 2012 there were 181 million people watching online video in the United States.  Fast forward to January 2013, where comScore reports that only 179.5 million were watching.

Google Sites (aka YouTube) fell from 151 million uniques in 2012 to 149 million in 2013.  Facebook, on the other hand, was one of the few sites to show growth in 2013, with 56.9 million unique viewers, up from 45 million in 2012.  Facebook, of course, does not subject viewers to a barrage of in-stream advertising (at least, not yet).  Could this have anything to do with their rise in uniques over bigger streaming sites?  What do you think?  Feel free to share your thoughts with us in the comments below.

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YouTube Readies Android App for Paid Channel Subscriptions

Last month, AdAge reported that YouTube is preparing to introduce paid subscriptions on select channels in the coming months, and the latest YouTube Android app update seems to confirm that paid subscriptions are, indeed, on the way.

According to the Android Police, the latest Android YouTube app update includes a couple lines of code that they say “basically confirms the service is on its way.”  The code, seen in the image below, includes the text, “You can only subscribe to this paid channel on your computer” and “You can only unsubscribe from this paid channel on your computer.”

CNET reached out to YouTube for comment and received the following response:

“We have nothing to announce at this time, but we’re looking into creating a subscription service that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer.”

 

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Data Revenue Will Exceed Voice by 2018, Says Industry Group

Mobile data revenue will exceed voice revenue globally by 2018, according to a report released today by the mobile operators industry group GSMA.

Data revenue first surpassed voice revenue in Japan in 2012. This year, Argentina will become the second country to reflect the coming shift, according to the report. The United States and UK will likely follow suit in 2014, and the developing country will round out the shift a few years later.

By 2017, the number of global mobile broadband connections will more than triple to 5.1 billion, according to the report.

The total number of mobile-connected devices will grow by 7.5 million by 2020, presenting mobile operators with a total revenue opportunity of $1 trillion. The trend relies in part on the continued digitization of the healthcare, education, automotive and municipal sectors.

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