Google: Verified Profiles Will Result In Better Rankings in new Future!

We are all aware that the book “The New Digital Age” authored by Eric Schmidt, executive chairman of Google, and co-authored by Jared Cohen, director of Google Ideas, will hit the stands in April. Keenly awaiting the launch of this book, we came across some excerpts from this book posted by The Wall Street Journal on their blog.

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

The above statement makes some of Google's plan pretty clear. Google has long since been stressing on the importance of establishing your authorship status. The above excerpt from Schmidt's book makes it very clear that one can increase their ranking with Google authorship.

Schmidt's book also contains some more critical information which might leave some government agencies and Tech companies baffled. 

“Some governments will consider it too risky to have thousands of anonymous, untraceable and unverified citizens — “hidden people”; they’ll want to know who is associated with each online account, and will require verification at a state level, in order to exert control over the virtual world” 

“Thick skin will be a necessity for technology companies in the coming years of the digital age, because they will find themselves beset by public concerns over privacy, security and user protections…They’ll also have to hire more lawyers. Litigation will always outpace genuine legal reform, as any of the technology giants fighting perpetual legal battles over intellectual property, patents, privacy and other issues would attest” 

But Schmidt statement on Twitter is an intriguing one, he says“Twitter can no more produce analysis than a monkey can type out a work of Shakespeare.” Now we are unsure, whether Schmidt is making a hit at the idea behind the product itself or he is trying to say that it is not possible to write something meaningful in under 140 characters. 

Schmidt's view of the future is most fascinating. He says that the future will consist of great technology such as, “integrated clothing machines (washing, drying, folding, pressing and sorting) that keep an inventory of clean clothes and algorithmically suggest outfits based on the user’s daily schedule,” We would definitely like that! What about you?

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5 Tips To Writing Better Copy

Writing web copy for your website is an important part to make sure that you educate your readers to the extent that they can possibly buy something from you or join your list.

Writing better copy than you normally can could help tremendously when you're trying to get sales and develop yourself as an expert.

If you need some instant help, here's 5 tips to writing better copy.

Proofread

Proofreading your work can help a lot with your success at writing good copy. Most people tend write good articles with the best content, but they don't really know how to write grammar free.

Proofread outloud

Proofreading outloud is often thought of as weird and useless. You can actually capture up to 70% more of your mistakes when you proofread your articles outloud.

Explain how it can help them

People just want to find something that will help them, and when you're writing web copy, you need to make sure that you tell them how this service or product is going to *help* them. When you explain everything in a concise and powerful manner, they will respond better to what you're trying to offer.

Format (but not always)

Formatting is a great way to get your copy done quickly and almost instantly. The only problem that you may experience is that not formatting your articles may give you better ideas than you thought. So, make sure to format your web copy, but don't format everything all the time so you can let your natural words flow through.

Read sales pages

When you read other convincing sales pages of other products, try looking at the way the copy was written. Pay attention to the detail as to how they deliver what the product is offering.

These 5 tips to writing better copy are extremely effective. Each one can be done and followed, and following them in your writing can make you a better writer than you thought.

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LinkedIn Profile Pages Get a Facelift to Support Better Networking and Engagement!

LinkedIn has a healthy membership of 175 million or so members and to ensure they can connect and network better, the social network has redesigned its profile pages. These pages will ensure that networking and connecting will be made smoother for all on the network including the 175,000 new user profiles being created every day. Profile pages are central to the social network’s functioning as they form the basis of people’s decision to make connect or move on.

What are the features of the new profile?

LinkedIn has introduced changes to the profile page in continuation with the recent changes it brought on in its homepage, endorsements, notifications and more. The new profile page aims to help users highlight their professional experiences in a better manner. Now users can use the inline editing feature and can update their profiles in an easy and highly convenient manner. Another benefit of the new Profile is that it will project relevant information about users on their networks so that there is a chance of better and smoother engagement.

In a nutshell, this is what the new profile will let users do:

Edit their profiles inlineUpload good quality photosArrange the content presentation on their profile as per their sensibilities and preferences

Have the ability to like or comment on anything (like an article) someone has shared

LinkedIn has made engagement easier, as they said, “We’ve also made it easier to see what your network is up to and to engage with them. Recent activity is now on the top of the profile, allowing you to stay current with what your network has been sharing and doing.” The other changes made to the profile include:

New design provides a better summary of user’s work and education right at the top of the profileGraphics and info on the page’s right side about mutual contacts with the user or similar people like the user

The news “stream” of the home page has been upgraded to ensure more relevant & highly customized content- users can see what the people in their groups have been doing more

LinkedIn has also introduced a new feature called the “Influencers” content, in which users can find and follow celebrities like Barack Obama and the like. So if one person follows, everybody in his stream sees the same and can follow them too. In case you can’t wait to try the new profile, sign up here: http://www.linkedin.com/profile/sample.

Presenting Better and Faster Bing Ads Reporting!

Bing Ads has made changes to its reporting and the improvements have made the feature faster than before and very easy to use as well. In case you want to try the new version of Bing Ads Reporting, you will have to click on and select “Use the new version” on the interface. However, the new interface will become default after the end of this month.

The new features of the reporting allow you to run multiple reports at the same time. You can also create reports with the same settings very quickly as the settings (such as time and date parameters) are carried over when you switch from campaigns to reports or switch report types. There is a longer date range as well, as Bing said, “Discover and benefit from many other enhancements: longer date range for Search query report (up to 366 days now)."