How To Research A Niche Market

Getting people to your website is a very important skill. It's not just about writing content and generating a buzz around it, although those are important skills too.

The work begins way before you start writing on your site, as you need to find the perfect niche - the subject of your website.

Niche research is about finding profitable subjects that are broad enough to write enough content about, yet narrow enough for you to become an authority on the topic.

A great way to establish the popularity of a niche market is to use the Google AdWords keyword tool.

Simply type in the name of the niche and you will see the number of searches performed each month, along with lots of related keywords.

If you sign in to the tool, you will also see the average price you would expect to pay to advertise on the front page of Google for each term. This should give you a feel for how much money there is to be made in the niche you have chosen to research.

There are a number of ways to find out how much competition you will face if you launch a site in a particular niche market. For a very quick and broad estimation, simply search for the niche name in speech marks in Google.

The higher the number of results returned, the more competition is out there. Of course, this doesn't give you much insight into the quality of the competition, just the quantity.

To get a more reliable indication of how tough a keyword will be to rank for in search results, there are free tools to download, popular ones include Market Samurai and Traffic Travis.

These will analyze things like how many inbound links are pointing to sites already ranking for the niche terms.

This gives a far more accurate picture of competition, but can take a while to fully research. By doing your niche research properly, you will save time and effort.

Focusing on the wrong markets will usually result in poor results, namely profit. When you find a niche market with plenty of search volume, good advertiser spend and relatively low competition, you have truly found your niche.

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Study Reveals: 94% Students Turn to Google for Research!

Google know everything! At least this is accepted as a fact by teenagers across the US because 94% of teenagers turn to Google for research in modern day’s digital world. Google is teenagers’ primary research tool as per a research titled: “How Teens Do Research in the Digital World” by the Pew Research Center's Internet & American Life Project. 

Encyclopedia sites like Wikipedia, news sites or even online libraries or research databases and social media networks: all fall short in comparison with Google’s popularity. This data has been gathered by Pew using a mix of teacher focus groups as well as student focus groups along with online surveys conducted among teachers. As per the study, “Ultimately, some teachers say, for students today, “research = Googling.” Specifically asked how their students would define the term “research,” most teachers felt that students would define the process as independently gathering information by "looking it up" or "Googling.” And when asked how middle and high school students today “do research,” the first response in every focus group, teachers and students, was “Google.”

While students are gaga about Google, teachers disagree and don’t even trust the results provided by the search engine to be academically accurate. Only 5% of the teachers think the results to be ‘almost all accurate’ while the rest find some of the results to be accurate. 99% of the teachers are of the view that “search engines have conditioned students to expect to be able to find information quickly and easily.” 

Teachers are of the view that they need to encourage students to use different tools while conducting research apart from Google. 57% teachers “spend class time helping students improve search terms and queries, yet just [35 percent] devote class time to helping students understand how search engines work and how search results are actually generated and ranked.” In fact teachers are now busy creating assignments which will not make it possible for the students to rely on search engines.

The study concludes with the view that students need to put in time and rely on multiple sources to complete their research. Simply relying on Google leads to a big question on the accuracy and quality of information.