Pinterest Dominates the Content Sharing Market on iPhone, Study Finds

Pinterest has the leading mobile app for sharing content, according to a study of iPhone users in the U.S. Mobile insights service Onavo measured the growth in market share for content sharing platforms including Pinterest, StumbleUpon!, Alien Blue, iReddit, 9GAG, and Digg in the second half of 2012.

The analysts found that Pinterest was number one in its category. The image-based network known for beautiful photographs of consumer goods came to the Android, iPad, and iPhone in August 2012. The app grew 33 percent from 7.5 percent of the market share in July to 10.1 percent at the end of December.

“Not only does the 33 percent jump reflect Pinterest’s growing popularity,” wrote the Onavo team, “but it also shows that content sharing platforms have become mainstream with adoption rates on par with Gmail (9.8 percent market share, U.S.) and Groupon (9.75 percent market share, U.S.) and IMDb (9.75 percent market share, U.S.).”

The remaining sites held smaller market shares.

Reddit came in second, but it’s important to note that the popular destination for sharing links, images, and videos has more than one mobile option. iReddit, Conde Nast’s official iPhone app for the platform, shares the market with an unofficial application, Alien Blue, for a combined 3.54 percent of the overall market.

Alien Blue was the more popular of the two, growing from 1.8 percent of U.S. iPhone users in July to 2.4 percent  in December.

That said, iReddit also showed growth at the end of last year, nearly doubling  its market share to 1.14 percent of U.S. iPhone users in December.

Link sharing site StumbleUpon appeared to struggle in the third quarter of 2012, rising to 1.21 percent of U.S. iPhone users in November and dipping slightly in December.

reddit competitor 9GAG, a site for sharing memes, showed a significant amount of growth at 136 percent in the second half of 2012. However, with 0.66 percent of the market share, 9GAG’s app still hasn’t caught up to either of reddit’s.

Despite an overall decline in popularity, Digg came out with a new app at the end of July, prompting a 128 percent jump in market share from 0.2 percent in July to 0.4 percent in December. “Still, if we were doing this report in 2009 it’s likely that Digg would have a far higher market share,” the Onavo team wrote.

Not included in the study were blogging platforms like Twitter and Tumblr, on which people also share links and other media; and Instagram, a Facebook-owned application for sharing personal photos.

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How To Build Credibility In Your Market

No matter what niche or market that you may be in, building credibility is extremely important for your business. People want to buy from somebody who knows what he or she is talking about. Let's face it, would you ever get plastic surgery from a person who doesn't have a real degree? This is a very useless question to ask, but it's very similar to the way your business works online. Whether you want to sell Amazon products or ebooks in the dating niche, you need to make sure that you classify yourself as an authority on the subject.

How to build credibility in your market

Share, Share, Share Yes, whether it's via a blog post or Facebook update. People want to know you're a real person and that you're genuine. Share your knowledge as much as possible and you'll instantly build your credibility.

Offer email support

If you have a website that details almost everything on a certain niche, then you need to try offering email support of some kind. There are many people who only offer regular advice on their sites like articles, and by offering free email support, you can show your visitors that you know everything about your sites topic.

Offer Webinars

Webinars are basically online streaming events where you can connect with around 1,000 people who will be watching you on your webcam live. You can talk about your niche, how to succeed in that niche, and everything that you know that your customers will like to know. This will help show your visitors that you're an expert, helping you to build your credibility tremendously. I highly suggest that you do these webinars, as they are very easy to do, and can provide for you a good amount of credibility on the topic.

Building credibility is all about showing your customers that you're as real as you can be. Let them know that you know everything that there needs to know about that topic. By offering FREE email support and webinars, you can upsell to them in the future, showing them that you know how powerful that speciic ebook or training is for them.

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How To Research A Niche Market

Getting people to your website is a very important skill. It's not just about writing content and generating a buzz around it, although those are important skills too.

The work begins way before you start writing on your site, as you need to find the perfect niche - the subject of your website.

Niche research is about finding profitable subjects that are broad enough to write enough content about, yet narrow enough for you to become an authority on the topic.

A great way to establish the popularity of a niche market is to use the Google AdWords keyword tool.

Simply type in the name of the niche and you will see the number of searches performed each month, along with lots of related keywords.

If you sign in to the tool, you will also see the average price you would expect to pay to advertise on the front page of Google for each term. This should give you a feel for how much money there is to be made in the niche you have chosen to research.

There are a number of ways to find out how much competition you will face if you launch a site in a particular niche market. For a very quick and broad estimation, simply search for the niche name in speech marks in Google.

The higher the number of results returned, the more competition is out there. Of course, this doesn't give you much insight into the quality of the competition, just the quantity.

To get a more reliable indication of how tough a keyword will be to rank for in search results, there are free tools to download, popular ones include Market Samurai and Traffic Travis.

These will analyze things like how many inbound links are pointing to sites already ranking for the niche terms.

This gives a far more accurate picture of competition, but can take a while to fully research. By doing your niche research properly, you will save time and effort.

Focusing on the wrong markets will usually result in poor results, namely profit. When you find a niche market with plenty of search volume, good advertiser spend and relatively low competition, you have truly found your niche.

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