In an effort to make mobile ads more likeable, Facebook is apparently tweaking sponsored stories and application install ads in the mobile news feed, according to sister site Inside Facebook.
Inside Facebook noticed a couple of aesthetic tweaks on the mobile news feed following Facebook’s latest iOS update. There’s now a new like icon, and the style of the mobile app install ad has been changed a bit. These changes are reportedly specific to iOS, but will likely roll out to Android the next time Facebook updates that native app.
Facebook also tweaked mobile app install ads for iOS users. Previously, these kinds of ads included a banner image and a call to action to install the app. Now the add has the header of, “Suggested App.”
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