Facebook is busy attracting big and small brands into making company fan book pages, getting likes and promoting their pages through ads. However, much to the astonishment of many experts Google Plus has now emerged as the preferred social media website for increasing branding efforts. Brands having their company pages on Google+ have experienced 9,400% increase in followers as compared to the growth rate in 2011, according to a report by BrightEdge.
The report by BrightEdge tracks social media trends from the 100 top brands such as Apple, Google, Mc Donald, Coca Cola, IBM, BMW, RedBull, Marlboro and Samsung.
Here are some of the comments by Jim Yu, chief executive at BrightEdge as reported by ClickZ.
“Google+ and YouTube have established themselves firmly in the mainstream of social networking. A majority of the top 100 brands- three quarters- have active profiles. As more brands engage users, we expect to see those who are unconvinced to shake off reservations and establish a strong Google+ presence,” stated Jim Yu, chief executive at BrightEdge.
“This is an extremely significant increase for the automobile industry in particular, where figures have grown substantially from absolutely nothing in 2011. Mercedes-Benz now has 2 million followers and this number is rising every day…. Marketers are increasingly promoting Google+ via their own home page and these efforts are paying off in terms of SERP results,” Yu further explained.
Yu also emphasized on the importance of Youtube as a marketing channel. He said “YouTube has proven its marketing potential and it should not be overlooked. Both that and Google+ have proven to be social media powerhouses and any brands not utilizing both these paths need to take note.”
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