A study of Facebook pages by social media company Recommend.ly turned up a surprising number: 70.1 percent of those pages are updated less than once per month.
As reported by Econsultancy, community pages were the most likely to be inactive, at 79.3 percent, followed by company pages at 73.5 percent.
Recommend.ly also found that the average number of likes for celebrity pages rose to 11,713 in October from 9,144 in March, but businesses saw their average number of likes drop to 3,233 from 6,407 during that same time period.
Engagement on company pages is also suffering, according to Recommend.ly, as 85.3 percent of companies ignore conversations on their own pages, and fan engagement on posts fell to 0.38 percent in October from 0.74 percent in March.
Readers: Are you surprised at how high the percentage of pages that update less than once per month is?
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